Being a small business owner is never easy: you’re yet to find your place on the market and become a recognized brand. Now, no matter how excellent your products or services are, if you’re not working on promoting your company and investing in a proper marketing strategy, you’re quickly going to fall behind your competition.
Self-adhesive labels are a great place to start: they’re cheap, versatile, and extremely popular. Here we’ll explain exactly why you should start using them to promote your new business and attract many new customers and clients to give you a head start in your race to dominate the market.
So, without any further ado, let’s get right into it!
1. They’re extremely cost-effective
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As a small business owner who has only recently started their company, your budget is probably not unlimited. Coming up with a reasonable marketing strategy can be quite difficult when you’re lacking the funds to make it all happen. Well, self-adhesive, custom-made labels could be the perfect solution to your problems! With the right design, they can set your brand apart from the competition, helping your potential customers to recognize and remember you extremely quickly. The best part? They can be ordered in large bulks for small amounts of money!
Make sure you find a reliable supplier who can offer you a good balance of quality and price. You’ll certainly find some great deals if you do enough research, so remember to consider all of your options and compare different suppliers before making the final choice.
2. They’re highly customizable
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One of the most important aspects of starting a business nowadays is creating a recognizable brand. You’ll need to come up with a unique “brand aesthetic” that will help you stand out from everyone else competing on the market. Luckily, self-adhesive labeling can help you achieve that in a matter of minutes. All you need is a good graphic designer to assist you. Don’t hesitate to get involved in the creative process: your ideas are your greatest asset!
Now, yes, graphic design services can be quite expensive, especially if you’re looking to work with a full-blown agency. If you’re not ready to sacrifice a portion of your budget towards that, you can always look for freelancers and other outsourcing options. Even better, you can find open-source design software online that can help you DIY your design for free (only recommended for companies with serious initial-budgeting issues).
3. They’re easy to apply and reapply
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Your staff won’t need any additional training to handle the labels. Their use is as simple as it can be. They’re extremely durable and time-friendly, so you won’t have any issues incorporating their use into your daily business operations.
Besides, if you end up ordering too many, you can always hand them out at future promotional events. People seem to love them and they’re an excellent way to get your name out there, especially when it comes to local recognition. So, make sure your design is trendy and fashionable, and your marketing campaign will quickly take effect!
If somehow one of your labels gets damaged or tears apart, you can simply reapply a different one without ever breaking a sweat. It’s that simple and easy to do, all while being extremely effective in the long run, so what’s there to lose?
4. Flexibility
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You got bored of your old design or it seems to be ineffective, so you’ve changed it to appeal to your new target audience? Well, all you need to do is some printing! Again, most suppliers offer large bulk orders, so you’ll be able to “play” with your designs as much as you want to.
As noted at www.labels123.net, make sure the labels suit your printer before you make an order. Do your research and talk to your supplier to ensure you’ll be getting the quality you deserve at the end of the process.
Of course, make sure you don’t go overboard with the changes to your design. Consistency should be your main goal if you want people to start recognizing and buying your products.
5. Versatility
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Again, self-adhesive labels are incredibly versatile. There are no limits to what you can do with them, all you need is to be creative! Of course, their primary use is for creating a recognizable and fashionable product packaging, but that doesn’t mean it’s the only thing they should be used for. As we’ve mentioned before, you can choose to hand them out at promotional events, seal different types of bags with them, or even sell them as their own unique products!
Besides that, most self-adhesive labels are made out of durable and sturdy materials that can withstand various external conditions and requirements. All of this only adds to their versatility, which makes them one of the most efficient marketing tools available for small and new businesses alike.
6. Enhanced shelf appeal
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If you’re planning on selling your products with the help of a big retailer or reseller, your packaging is the only thing that can bring proper attention to your products. You’ll have little power over where your products are displayed, so using bright colors and interesting designs on your labels can help you achieve the results you need.
Again, as a new business, you’ll need to fight for your spot on the market. The faster you’re able to attract loyal customers to your products, the better it is for your long-term development. High-quality labels can boost your shelf appeal in a way that gets many potential customers to line up to buy your products, so don’t hesitate to give them a try.
The bottom line
Self-adhesive labels are one of the most accessible marketing tools every new business needs to learn about. They’re extremely cost-effective, versatile, and easy to use, making them one of the most efficient ways you can start increasing brand recognition.
Make sure you choose your suppliers carefully and remember to always order in bulk to maximize your savings. You can reinvest the extra money into other aspects of your company, which is extremely important for every newcomer to the world of business.
