An explainer video is a great way to show your audience what your business does and how it can benefit them. They’re also an effective way to differentiate your business from the competition. In this blog post, we’ll discuss some of the reasons why your business needs an explainer video and give you some tips on how to create one that will wow your customers.
What is an explainer video?
Explainer videos are short, slick, and to the point videos that explain your business or product in a way that is easy to understand. They can be used to introduce your company, product, or service to a new audience, as well as to promote existing products and services.
An explainer video should be designed with the target audience in mind. It should be concise and to the point, without spending too much time on unnecessary details. It should also be well-made and look professional. If you don’t have any idea on where to start, you should definitely get some Video Production Services that could help you with making your first explainer video.
An explainer video can help you reach a wider audience than you would otherwise be able to. By demonstrating how your product or service works in simple terms, you can create a more engaging online presence for your business.
Providing customers with a clear understanding of what you offer can lead to increased sales rates. Explainer videos are often effective at breaking down complex concepts into easy-to-understand language, which can encourage customers to take action.
By making it easier for people to understand your product or service, you’re likely to keep them loyal and engaged – which will lead to increased brand loyalty and customer turnover rates.
Types of explainer videos
Source: ignitingbusiness.com
There are a few types of explainer videos:
- Product overview: This type of video shows off the features and benefits of your product or service in a concise, easy-to-watch format. It’s designed to introduce potential customers to what you have to offer without overwhelming them with too much information at once.
- Sales & marketing effectiveness: This type of video showcases how your product or service has helped other businesses achieve their goals. It highlights the results your company has achieved and how it could help yours too.
- How it works: This type of video dives deep into the mechanics of using your product or service. It explains everything from how to get started to common troubleshooting tips. This is helpful for people who aren’t familiar with your product or aren’t sure if it would be the right fit for them.
- Case studies: Explainer videos can also include user testimonials or case studies featuring real people who have used your product or service. These clips provide valuable insights into how well your product works and can help convince potential customers to give it a try.
1. Increasing Conversion Rates
If you’re like most business owners, you probably think that video marketing is a great way to engage customers and increase conversion rates. But are you actually doing anything to achieve these goals? If not, now might be the time to start.
Video content is able to capture attention and keep it longer than text-based content. This means that businesses can reduce the amount of time they need to create content in order to reach their target audience. In addition, videos can help promote your brand on social media sites without having to spend money on advertising.
2. Drive Conversions by Increasing Interest
Source: neilpatel.com
There are many benefits to creating and releasing an explainer video for your business.
Some of the most notable reasons include:
-Drive conversions by increasing interest in your product or service.
-Leverage your brand’s messaging to a new audience.
-Expand customer base through word-of-mouth marketing.
-Generate leads and generate sales.
3. Google Ranking increased
An explainer video is a great way to improve your website’s ranking, and it can also help you attract new customers.
Here are some reasons why:
- Your website will appear higher in Google search results when people type in specific keywords related to your business.
- People who watch an explainer video are more likely to visit your website again, buy something from you, or recommend you to their friends.
- An explainer video can also boost your brand awareness and make it easier for potential customers to find you online.
4. Making a Good Pitch
Source: marquee-equity.com
Making a good pitch is essential for businesses of all sizes. A successful pitch can help your company raise money, gain new customers, or win new business. However, making a great pitch is not easy. There are specific techniques and steps that you need to take in order to achieve the desired outcome.
One of the most important aspects of a great pitch is storytelling. Your story should be clear, concise, and interesting enough to keep your audience engaged. You also need to make sure that your visuals support your message. Use graphics and videos to illustrate your points, and make sure they are relevant and helpful.
Remember to focus on the benefits of your product or service instead of just describing it. Be honest about what you can offer, but also be creative and persuasive. If you can capture the interest of your audience quickly, you’re likely to achieve success in your pitch.
5. Easy to Upload and Share
Video is one of the most effective tools for getting your message across to a wider audience. It’s easy to upload and share, making it an ideal way to communicate with customers and potential clients. Plus, video can help you build trust and credibility with your audience.
Conclusion
Businesses everywhere are starting to realize the importance of explainer videos. They can help break down complex topics into easy-to-understand language, helping your customers understand your product or service in a way that they haven’t before. Plus, an explainer video gives your company a distinctive and memorable voice on social media, which can help you attract new customers and build brand recognition. If you’re considering whether or not to produce an explainer video for your business, these reasons should be enough to get you started.
