Running a nonprofit has always been challenging, but when it comes to fundraising, what you want is to create an event, gather as many people, and collect as many donations as possible. In order to get to this point, you need to sell tickets for the event, and here are some of the best ways to do and maximize your revenue.
Use the advantage of social media
Social networks play such a huge role in our lives, and even though it all started as a more convenient way to stay in touch with those who live far away and you care about much today, they are so much more than that. Namely, it is a great marketing tool that everyone can use to raise awareness regarding their brand, promote their business and services, and draw even more people. Understandably, this is nothing new, meaning that there already are way too many ads and pop-ups that today, people are getting annoyed. That is why in order to stand out and really gain people’s trust, a good marketing campaign and strategy is something of a must.
On the other hand, it is almost impossible to find a person who does not have a profile on at least one social network and use it actively, meaning that you can use it to your advantage and sell more tickets. Most social networks have great promotional packages, and using some of them can help us reach more people and make them interested in buying a ticket. Even if we do not use promotional packages publishing on social networks and asking friends to share can also be a great way to attract people and maximize the revenue. Of course, some practice and understanding of how social networks work and how to avoid being just “yet another add” can be of great use here and something that if you don’t have that much experience with, you shouldn’t be ashamed to seek advice.
Start selling in time
Source: themodernnonprofit.com
Good timing is everything today, and even though this is nothing new, there is a whole science behind this. Namely, regardless of how great the offer is or how affordable the tickets are, it would be all for nothing if no one sees that promo or if you post it and advertise it in a way that most people don’t often check. One of the best ways to sell all the tickets you have planned and maximize the revenue is to start selling in time. Depending on the event, it is necessary to start at least a month or two before it, because in that way you will have enough time to sell all the tickets.
Besides that, people will start talking about it, and it is one of the best ways of advertising, and what is even more important, it is almost free. All you need to do is to start selling tickets in time, publish a few posts on social media, stick a few posters around the town, and let people do the rest. Promo periods are yet another way to increase the sale of those tickets, especially early on, as once you create enough noise about the event, these promo periods can do wonders regarding the ticket sale.
Do not forget traditional ways of promotion
Although we live in a digital era and do almost everything online, many people still prefer the good old ways. It means they will rather open the newspaper than read news on their phones, listen to commercials on radio or TV and buy a ticket in a store. Because of that, it is necessary to make a commercial that can be played on radio and television and published in a local newspaper. Putting some advertising material into mailboxes around the city can also be one of the great ways to attract people and make them want to come. Furthermore, posters placed in areas filled with people can attract many new visitors too.
Cross-promote events
Source: word-nerds.com.au
Okay, this might seem tricky or complicated, but only at first, as the whole thing is about using one event for advertising a future one. Now, the best way to draw people is by having a certain discount on those tickets for a future event. It’s all about the psychology, as people have already come to such events, are casual, and feel comfortable, meaning that they are more likely to buy a ticket for some future event, and by having a discount on them, the sales will only go up. If you are not hosting an event soon, there is no need to worry, as there is always a solution in cooperation. All that’s needed is to partner up with similar organizations to cross-promote events.
Communicate with people
The more you talk about the event and fundraising, the more people will learn about the entire event, what it is and what it is for, and by doing so in time, you can really create a huge noise. Furthermore, you can use online posting to communicate with people, answer their questions and create an engaging atmosphere where, once the event starts, the total revenue will leave you in awe. Also, people will have a lot of questions when it comes to different aspects of the event. They will want to know how much the ticket costs (no matter if the price is visible on the poster), how long the event last, and much more. No matter how well-informed they already are by promotional material, online posts, and other ways, they will always find something to ask, and it is crucial to be patient when answering them. Having a good relationship with an audience will make them come back for every next event, talk to their friends and family and maximize your revenue by buying more tickets.
Source: entrepreneur.com
Conclusion
There are many ways to sell more fundraising tickets and maximize the revenue, but these mentioned above are some of the best and easiest ones. You would be surprised how easily you can create noise about some event and increase your overall sales without having to spend too much. In addition, for those who want to find out more on this subject or just want to explore all other options available, make sure to check Donorbox, as they have an ultimate guide for creating and selling fundraising event tickets.
