What are 60-second Explainer Videos?

Have you ever come across a short video that explains complex topics in just a minute? These videos are known as 60-second explainer videos, and they have become increasingly popular in recent years. In today’s fast-paced world, people don’t have enough time to read lengthy articles or attend long presentations. That’s where 60-second explainer videos come in handy. They provide quick and easy-to-understand information on various topics.

Whether you’re trying to educate your audience about a new product or service, or simply want to convey some complex information in an engaging way, 60-second explainer videos could be the perfect solution for you. In this article, we’ll delve deeper into the concept of 60-second explainer videos and explore why they have become such a popular marketing tool for businesses of all sizes.

How to Create an Effective 60-second Explainer Video

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In today’s fast-paced digital world, explainer videos have become one of the most popular forms of marketing tools. 1 minute explainer video can help you quickly and effectively communicate your brand message to potential customers. Here are some tips on how to create an effective 60-second explainer video:

Identify Your Target Audience

First and foremost, before creating a 60-second explainer video, it’s important to define your target audience. Understanding your audience will help you craft a message that resonates with them and ultimately drives engagement.

To identify your target audience, consider factors such as demographics, psychographics, and behavior patterns. Demographics include age, gender, income, education level, and location, while psychographics refer to personality traits, values, interests, and attitudes.

By defining your target audience, you can tailor your message and create a video that speaks directly to their needs and interests, which can increase the effectiveness of your video and help you achieve your marketing goals.

Keep It Simple

The key to a good explainer video is simplicity. Keep the concept easy to understand and avoid complex language or technical jargon that could confuse or lose your viewers’ interest. A simple and straightforward approach can make your video more engaging and increase the likelihood that viewers will remember your message.

Remember, the goal of an explainer video is to simplify a concept or idea, not to make it more complicated. By keeping it simple, you can make your video more accessible and appealing to a wider audience.

Create a Clear Message

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It’s important to deliver a clear message in your explainer video that will capture the attention of your audience within the first few seconds. Use storytelling techniques to create relatable content for your viewers so they can connect better with your message.

To create a clear message in your explainer video, it’s essential to have a clear understanding of what you want to convey to your audience. Start by identifying the key points or benefits of your product or service that you want to highlight in your video.

Additionally, be sure to keep your message concise and to the point, so that viewers can easily grasp the main idea of your video. By creating a clear message, you can increase the effectiveness of your explainer video and improve the chances of your viewers taking action after watching it.

Use Eye-Catching Visuals

Visuals are powerful tools, use them wisely when creating an effective explainer video. Use graphics, animation or photos that complement the overall theme of the video and help strengthen key points. Avoid using too many visuals which may distract from the core message in the 60-seconds time frame.

Incorporate Background Music

Adding music helps convey emotions associated with different parts of the video script; therefore, incorporate background music in line with these emotions throughout the script., make sure it fits with your brand voice and contributes positively towards conveying relevant information within the allowed time frame.

Benefits of Using 60-second Explainer Videos in Your Marketing Strategy

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Explainer videos have taken the marketing world by storm, and for good reason. These short videos can captivate an audience and convey complex messages in a clear, concise way. But have you heard of 60-second explainer videos? Here are some benefits of using this type of video in your marketing strategy:


With shortened attention spans becoming increasingly common, it’s essential to grab your audience’s attention as quickly as possible. A 60-second explainer video does just that with its succinct and engaging format. In those first few seconds where you have the viewer’s full attention, you need to make a powerful impression — something that can be achieved effectively with a well-crafted short video.


Research shows that viewers retain information better through visuals than text alone. By creating an explainer video that combines eye-catching graphics and concise messaging, you’re more likely to make a lasting impact on your audience’s memory. This is especially true when it comes to complex subjects or products; breaking them down into simpler terms through a visually appealing medium makes it significantly easier for audiences to understand and remember.


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Producing high quality marketing content can be expensive—here’s where explainer videos come in handy again! Because they’re short in length, there’s less time-consuming production involved relative to other marketing materials. And when used strategically across multiple marketing channels (like social media platforms) both reach and ROI is maximized at minimal cost – ideal for businesses operating on tight budgets.


Explainer videos come in different formats such as 2D animation or whiteboard animations which can seamlessly integrate into any online space. They’re also easy to share via social media platforms and email communications or embed right onto websites or landing pages making them an effortless addition to your broader digital footprint.

Improved User Experience

Nowadays user experiences should never be overlooked but did you know if done right, explainer videos can go above and beyond suggested ADA web compliance? In addition to being fun and engaging, these shorts leverage top-notch visual storytelling techniques taking an otherwise “dry” product/service description from drab to fab! With accessibility so crucial online nowadays having snackable pieces people look forward too can create even stronger brand loyalty while providing necessary added value without sacrificing UX or legal compliance.

Whether you’re trying to inform your audiences about new products/services on offer, build brand awareness or boost engagement with existing clients—all while keeping costs low—consider adding a 60-second explainer video to amp-up your marketing strategy!